STEP 3 – CHECK YOUR EGO

Constantly striving to be the WORST at behaving like a "typical" consultant.

The #WORLDSWORSTCONSULTANT Guide To Dropping the “Consultant” Image.

Step 3 – CHECK YOUR EGO

How much do you buy into your OWN publicity?

Stop now! The only thing that matters is your Client!

Not how you have been a BIG CEO for a BIG multimillion dollar company (and how your Client’s company is so small and insignificant in comparison..)

Don’t forget the most important aspect – You Client has probably built their business through late nights and dwindling bank accounts. They have gotten by on little more than passion and sleep deprivation.

Learn to show a little respect!

Regardless of their current headaches, they have gotten to the stage where they are requesting your counsel through their own Blood, Sweat and Tears.

Your ego needs to be parked along with your own publicity.
Now is the time to prove that all that skill and career experience actually amounts to something more than a few pretty lines on your C.V and fuel to add to your publicity machine. It needs to translate to real value for your client otherwise it is worthless (regardless of how much you value it personally).

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